Introducing a new flagship
In April 2017 Samsung introduced their new flagship: The Samsung Galaxy S8. Again, Samsung faced the challenge to inform and inspire hundreds of sales people and shopping floor personnel about this product, in the shortest time possible. For this occasion, Purple created, developed and produced the S8 training box, filled with nougat sweets. Attracted by either it’s design, or the sweets, people will be tempted to discover the interactive Augmented Reality layer on the box, by using the special S8 introduction app on their own device. By pointing their phone, the box will come to live on-screen:
An innovative product introduction, an engaging and efficient way to familiarize shop floor staff with the new Samsung flagship product.