Mercedes Citan AR

Mercedes Benz

AR Gimmick

Purple created, developed, and produced several interactive concepts for Mercedes Benz (NL) during the 2012 AutoRAI fair for commercial transport vehicles. Mercedes Benz faced a major problem in the build-up to this event. The brand new Mercedes Benz Citan, of which only a couple of cars were produced at the time, was not available in time to be presented at the AutoRAI.

The only way to solve this problem was to create a virtual copy of the van using Augmented Reality technique. Using several 3D models and augmented reality, Purple created a mobile app that enabled people to see the 3D model of the Citan on the screen of any mobile device.

Furthermore this guerilla-marketing application enabled people to pose at competitor stands and take a picture, with a 3D model of a Mercedes Benz truck right next to them.