Kobelco Bauma AR


Excavators in AR

Kobelco’s Japanese-built excavators deliver superior fuel efficiency, low noise operation and advanced hydraulics for powerful, high performance.

During the BAUMA 2016 event in Munich, Kobelco wanted to show its models in an engaging and innovative manner to the audience. We created a special augmented reality show floor tour, during which the guide would point an iPad Pro to the machines, and extra product information would be presented on screen in a digital layer.

As an extra, the iPad screen including digital AR information was casted towards big size screens all over the Kobelco stand. Get an impression here (in 360!).