We are Purple

At Purple, we believe every organisation has great stories to tell, which can be empowered by applying technology in the right way. In the end, grabbing attention of your target audience equals success.

In order to be successful in a constantly changing world, any business should embrace technology and strive to be remarkable. At Purple, we aim for business value for our clients by creating great concepts through new and innovative technologies.

At Purple we dare to innovate, always challenge the status quo, embrace everything that is new, and focus solely on creating differentiating and remarkable strategies/concepts/productions for you.

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Strategy

To squeeze business value out of digital innovation, that’s our true challenge. We’re inspired by innovative technologies to find new business value for great brands.

For example, for Interpolis we developed their strategy of a prolonged experiment to stimulate traffic safety for all of their client segments. Purple has been involved in strategy assignments for Rabobank, SAP, Interpolis, Zespri and other clients.

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Technology

For all strategies, concepts and crazy ideas we have developed for our clients – we take responsibility to execute and fulfill them as well. We develop in-house and with near-shore partners. We’re fascinated by the newest technologies such as IoT, Artificial Intelligence, virtual and augmented reality technologies, 360 video, spatial audio, app development; you name it, we’re on it.

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Concepting

Although we usually start with the strategy part, translating these strategies into remarkable concepts is what we love most. From an immersive traffic training for children to bring down the number of accidents, to an augmented reality game to introduce a product to more consumers than ever before, or a soap series to communicate difficult technical developments to reach the masses; our creative team will generate new ideas for you to bring your message across.

Design is your first encounter with any concept or technology – and it defines your first impression of the underlying application, technology and purpose. Therefore, Purple has its own internal studio facilities: a team of specialists in 2D & 3D design, UX, front-end, and video editing.

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Consultancy

In the context of customer experience centers, we have seen too many times that great AV installations have limited power due to the fixed, repetitive content being displayed. Therefore, we have created a storytelling platform that provides greatest flexibility to create and re-use content in all sorts of AV setups and experience centers; Hyro Storytelling Software

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