For Zespri Europe, we have produced a collection of innovative communication and marketing concepts, supporting various campaigns. The first one was the 2015 Zespri Kiwi Magic summer campaign, running in various European countries.
One of the concepts was the Zespri Magic Animation Tour, that visited several shopping centers and train stations across Belgium and The Netherlands, to promote tasting of the brand new SunGold Kiwi’s. This event had an Augmented Reality game, projected on a big screen. Participants tried to catch as many virtual kiwi’s in their basket as possible, during a given time period.
Along with the event, the Zespri Kiwi Magic App was launched to support the Zespri ‘Find the Golden Kiwi’ contest. With this App, people were able to scan the Zespri sticker on any kiwi. After a short animation, the screen showed whether the user found the ‘Golden kiwi’ or not.
The app also contains the possibility to scan on of the the Zespri coloring pages, and bring them to life.