Zespri Kiwi Magic – update

Zespri Kiwifruit

Zespri Kiwi Magic – updated campaign

As a an extension to the Zespri Kiwi Magic summer campaign of 2015, we have added new interactive color drawings with extra functionalities. This time, the color drawings had extra animations, and some even had gaming features, allowing the user to move a character around to return a throw ball. Existing participants were sent push alerts about updated content, and new users were invited by social campaigns.

The addition of new drawings and extra features extended the life time of existing apps and campaigns.