For SAP, in March 2019, Purple created and co-produced the C-level client event in Munich, Germany. This special event allowed guests to experience what it means to become an Intelligent Enterprise. They learned how to get the most value from SAP Intelligent Technologies, get answers on how to transform their business. Through a personalised and tailored program, attendees could focus on challenges specific to their industry. Purple co-produced this event with events agency Innsgluck.

150 top international customers convened high above the Munich rooftops in a trendy factory quarter to experience a tailored programme showcasing business applications, and to discuss transformation-related issues with industry leaders, startups, SAP management and Solution Experts. The ‘TRANSFORM!’ slogan was translated into an interactive, participatory and multi-experience event format. Both the event content and the venue design reflected the SAP theme of transformation. A fluid space concept allowed the flexible adaptation of the various areas to the specific situation. The keynote, breakout sessions, workshops and experience areas were all dynamically interlinked and constantly transforming.

Before the conference, participants received bespoke programmes with their own personal (transformation) routes to optimise the customer journey. The programmes were accessed at the event via the personalised conference app. After the conference participants enjoyed the special give-away of an augmented reality experience of their personal journey. The relevant content of the various modules was also provided in digital format as a follow-up.
The evening event at the industrial location of Heizwerk had an immersive architecture and was entirely dedicated to entertainment and networking.

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