Rabobank Woonbox

The idea
behind the
work

Buying a house is an exciting but complicated process, especially the first time. For first-timers, Rabobank offers an orientational consult free of charge, to learn about the road towards your own house.

The WoonBox (‘living box’) package provides extra help with information about the house purchase process, as well as the Rabobank and Interpolis services. The box holds a personal card, a notebook, a checklist for house viewings, and the Interpolis “Verhuisdoos”.
Purple developed an additional interactive layer on the WoonBox: by scanning the box, a digital roadmap will appear. In augmented reality, the journey towards your new house is explained in an animated and informative way.

Helping you
buying a house

Inside there’s an extra interactive ‘moving box’ provided by Interpolis, that tells about insurances and safety measures in and around the house, in a magical way.

The WoonBox is available during the campaign at all local Rabobank offices in The Netherlands.

You are not a copy, so we can build something
awesome for you as well!