End of 2019, Microsoft launched a completely new experience together with their partners in the Customer Experience Center in its office at Schiphol: the Holosuite. This space is the basis for a groundbreaking new way of storytelling, where digital transformation is truly brought to life in a 360° experience. This special immersive experience room is powered by the Hyro platform, and the launching content was produced by the Hyro studio team of Purple as well.
For Microsoft, this immersive technology offers many possibilities. For instance, smart technologies are used to connect the physical world with new digital developments. By using advanced, interactive 360° projections and mixed reality experiences, the Holosuite offers the opportunity to show specific industry scenarios in practice. This fully immersive experience completely surrounds visitors in their own environment, in their own story. The Holosuite presents a wide range of industry scenarios based on real customer cases, including those from the Johan Cruijff Arena, Oasen Water, the Vechtdal College, Tata Steel, Bilfinger, Nedap, the Royal BAM and a collaborative project of the Center for Innovation of the LUMC and Leiden University.