For marketing purposes of one of our biggest clients Interpolis, we helped them to shape the communication concept and strategy for their Auto Experiment summer campaign. During the Auto Experiment event, young drivers were challenged to participate in various driving experiences to improve their driving skills in order to reduce the risk of accidents.
The statistical results of a real driving skills test were compared with a virtual reality experience using an Oculus Rift, and a mobile racing game version, both created by Purple. The aim of the Auto Experiment was to see if virtual training also increases safe driving among young drivers. The results of the academic research related to the Auto Experiment will be published by the end of 2015.
The mobile race game, and Oculus Rift virtual experience, named Trials VR, were both created by Purple, derived from a 3D driving skills training model. For more information about the event that took place on July 11, 2015, click here.