The Intelligent Enterprise Truck

Innovation on
the move

The first immersive experience project for this multinational software corporation was very successful. The concept of an immersive experience room has proven its value for multiple purposes, such as VIP presentations, sales pitches, product trainings, employee on-boarding, and strategic decision making processes.

In order to bring the experience closer to their clients, the immersive experience was now integrated in a truck trailer. This mobile version not only includes a mobile immersive experience room, but offers extra innovation showcases such as machine learning, blockchain tech, and internet of things demos to the doorstep of the audience, by means of the mobile Innovation Lab.

The main purpose of the Immersive Experience is to immerse multiple visitors in a shared, spectacular video and audio experience. In other words, VR for groups of people, without uncomfortable goggles. Purple created the concept, developed the technology with partners, produced the spheric content, and developed the underlying software, resulting in a unique and well received production.

Visitors find themselves in a closed room equipped with high end audio / video technology. During various content stories, they are surrounded by custom made 360 degree video, imagery, animations, sound and special effects. Sessions can be moderated via an oversized multi-touch table, on which a 3D model is displayed. Next to pre-loaded content, moderators can also upload their own material and present these in multi-layer projection mode on each wall in the room.

And all of that in a truck trailer.

To learn more about this proposition, please contact us!

You are not a copy, so we can build something
awesome for you as well!