Future Retail 2015 has been another collaboration with DDK. They created an amazing physical newspaper, we added digital layers and extra immersive experiences.
This time, we combined augmented and virtual reality into one ‘hybrid’ AR/VR app. Readers of the newspaper were able to retrieve additional information, presented in an AR layer on top of several articles in the newspaper. As an extra, viewers could also have a virtual look around in any of 36 Future Retail locations of BMW/MINI, all over The Netherlands!