BMW Future Retail Part 1


BMW Future Retail Interactive Newspaper

In a joined production with DDK, Purple has developed a creative concept based on a newspaper combined with an interactive app.

The newspaper serves to attract the attention of Dutch BMW and MINI employees for the new retail concept. The BMW Future Retail App brings the newspaper alive, inspiring readers by showing 3D presentations, videos and a bubble view (360 degrees picture) of the new BMW dealership in Amsterdam.

The result is an eye-catching and engaging interactive print production.