BMW EPOS AR

BMW

BMW Group enhanced point of sales

For BMW Group, Purple created several interactive print applications.

In collaboration with the retail marketing department in Munich, Purple created an interactive booklet telling their story about the introduction of new ‘Enhanced Point of Sale’ (EPOS) materials. The interaction focused on adding visual material to explain the new EPOS materials in a most engaging way. We also produced a 360 picture of the pilot dealership in Munich, just like we did for the Future Retail newspaper.

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